Showing posts with label Dos Equis beer truck. Show all posts
Showing posts with label Dos Equis beer truck. Show all posts

Thursday, August 28, 2014

Spiritual Advice from a Beer Truck


I’ve been known to take spiritual advice from a beer truck.

So maybe it’s not too odd that once again I’ve found inspiring words written on a Dos Equis delivery truck.

The beer brand is famous for its slogan, “Stay thirsty, my friends,” and the actor who gives that advice, known in commercials as “the most interesting man in the world” because of his daring exploits.

I’ve found that staying thirsty is good spiritual advice, too, in the sense of thirsting for Living Water, God Himself, the Fount of Life, and to imitate Jesus in His thirst on the cross, a thirst for the salvation of souls.

About two years ago I saw “Stay thirsty, my friends” on a truck and thought about that spiritual meaning. But I laughed when I saw what was written on the back of the vehicle: “Follow closely. Interesting things will happen.” Another invitation from God, I thought.

Well, just this week, I saw the Dos Equis truck with the new message. There on the side of the truck, in large print, was this advice: “Every now and then, bite off more than you can chew.”

Again I laughed, thinking about how every day I feel like I’ve bitten off more than I can chew. But I took note of the words “every now and then.”  Being overwhelmed shouldn’t be a constant state of life. But once in a while, it’s good to take on something big, especially if it’s for God.

Sometimes when He calls us, we might think: No way, I can’t do that. I don’t have time, I don’t the ability.

And I’d guess that sometimes St. Peter, St. Paul or any of Jesus’ followers may have felt that way, especially when He first called them. Or when He showed them the cross.

Jesus, it seems, likes to take us out of our comfort zones. And if we dare to follow, we might ask: Have I bitten off more than I can chew? Did He really ask me to do this?

But if the call is real, if we truly follow Jesus’ Way and not ours, He will give us all that we need – and then some. Jesus, not an actor, is “the most interesting man in the world.” He will take us on His exploits. And he He won’t abandon or disappoint us.

It’s good to ponder where He’s asking us to go next on this mysterious and wonderful journey of life. And it’s good to be bold, in His Name. Every now and then, we need to take a big bite, even if it seems like it’s more than we can chew.

I don’t always take spiritual advice from a beer truck. But when I do, I prefer it from God (and Dos Equis).


Inspired by the Year of Faith, Susan Szalewski began writing weekly columns for us. Although that year is over, we liked them so well that we asked her to keep writing. Thankfully, she said yes. So watch for these on Thursdays and see the Year of Faith Blog here.

Thursday, November 29, 2012

Theology on Tap?

I happened to see a Dos Equis beer truck as I was driving out of the church parking lot one day. On the truck's side was the beer company's ad slogan: "Stay thirsty, my friends."

Perhaps because I was just leaving from Mass, I had my mind less on beer and more on spiritual things. When I read "Stay thirsty, my friends," I took it as an unconventional yet personal invitation from God, a reference to the deep longing we all have, a thirst, that only He can satisfy.

In the Old Testament, Psalm 63 poetically refers to this ancient thirst:

"O God, you are my God, for You I long;
for You my soul is thirsting.
My body pines for You
like a dry, weary land without water."

And Jesus spoke of our thirst to the Samaritan woman at the well, a story recorded in chapter 4 of John's Gospel.

Jesus said to the Samaritan woman: “If you knew the gift of God and Who is saying to you, ‘Give me a drink,’ you would have asked Him and He would have given you living water.”

He further tells her: “Everyone who drinks this water will be thirsty again; but whoever drinks the water I shall give will never thirst; the water I shall give will become in him a spring of water welling up to eternal life.”

Elsewhere in John's Gospel, chapter 7, Jesus says: “Let anyone who thirsts come to Me and drink."

He refreshes us and sustains us with the gift of Living Water, the Holy Spirit. Yet Jesus has a deep yearning, too. For you and me.

"I thirst," He said on the cross.

Blessed Teresa of Calcutta understood Christ's words to have a deeper meaning than physical thirst, that He thirsts for souls to save and that we should thirst for these souls, too. As a reminder, Mother Teresa's religious order, the Missionaries of Charity, have placed the words "I thirst" on the walls of all of their chapels.

The Missionaries of Charity Fathers have a prayer on their Web site called "I Thirst for You." Jesus speaks to us in the prayer. The following is a portion of it:

"I Thirst for You. Yes, that is the only way to even begin to describe My love for you. I THIRST FOR YOU. I Thirst to love you and to be loved by you -- that is how precious you are to Me. I THIRST FOR YOU. Come to Me, and I will fill your heart and heal your wounds. I will make you a new creation, and give you peace, even in all your trials. I THIRST FOR YOU. You must never doubt My mercy, My acceptance of you, My desire to forgive, My longing to bless you and live My life in you. I THIRST FOR YOU. If you feel unimportant in the eyes of the world, that matters not at all. For Me, there is no one any more important in the entire world than you. I THIRST FOR YOU. Open to Me, come to Me, thirst for Me, give Me your life -- and I will prove to you how important you are to My Heart."

If your heart feels heavy, restless or unsatified with the world, try a sip of the Living Water that Jesus offers. Go deeper in prayer with God, especially this Advent. You will keep quenching your thirst by bringing others to Him, a natural part of living your faith.

Interestingly, as I pulled up behind that beer truck, it had another irresistible invitation from God: "Follow closely. Interesting things will happen."

Amen to that.

Stay thirsty, my friends!

Inspired by this Year of Faith we will be posting columns like this about exporing and/or deepening our faith. Watch for it on Thursdays.